Case Study

trio group

Full-service advertising agency
Client from 1996 to 2026

Case Study

Logo of trio group I.AM Kommunikations und Marketing GmbH

trio group

Full-service advertising agency, client from 1996 to 2026,
Headquartered in Mannheim, client website: www.trio-group.de

30 years of close collaboration

In 1996, I began as the first apprentice at trio-group — then known as “das trio” — I began my apprenticeship as an advertising clerk. The agency had been founded only a few months earlier. Over many years, I had the privilege of supporting its development into one of Germany’s leading owner-managed advertising agencies. The trio group maintained many locations nationwide, including Mannheim, Munich, Cologne, Montabaur, Frankfurt, and Hamburg.

Starting in 1998, I worked as a freelancer while simultaneously expanding my qualifications as a media designer and state-certified information designer.

Technical support from 2002 to 2026

Drawing on my expertise in print and media production, along with extensive IT experience, I supported graphic designers, production artists, and Mac users in areas including production reliability, workflow, and technical support.

This included, among other things:

  • Apple Macintosh & IT support
  • Production systems and color management
  • Adobe Creative Cloud including Photoshop, InDesign, Illustrator, After Effects, Premiere Pro, Acrobat, and Firefly
  • Centralized font management with Extensis Connect and RightFont
  • Maxon Cinema 4D
  • GMG ColorServer and ColorProof
  • Cloud solutions such as Dropbox and Microsoft OneDrive
  • Integration of new AI-powered tools such as Midjourney

Mac support

and production-related hardware for all locations
Hardware planning and procurement.

Max, support for advertising agencies
Setting up cloud storage and cloud service providers

Location-independent
production

through the use of Microsoft SharePoint or OneDrive for Office applications and synchronization of graphic data via Dropbox. Video review via Adobe Frame.io

Support and training

Support for graphic designers and production artists in all Adobe programs · Font management with Extensis Connect and later with Right Fonts · AI tools such as MidJourney, Adobe Firefly, ChatGPT, and Perplexity.

SUPPORT AND TRAINING
QUALITY AND COLOR MANAGEMENT

Quality and
color management

Setting up workstations according to FOGRA standards.
GMG Colorserver and ColorProof.

Apprenticeship as an advertising manager

from 1996 – 1998 at the trio group
(then known as “das trio”)

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