Case Study
Radio Sunshine Live
Radio station, client from 2001 to 2005, Schwetzingen and Mannheim
Client website: www.sunshine-live.de
Radio Sunshine Live is a radio station specializing in dance, techno, and house music, making it unique in Germany.
Multimedia
Presentations
Multimedia, interactive media kits
Price lists from publishers, TV stations, and radio stations are known as media kits. These contain pricing, reach, contact information, analytics, and more, and are typically provided in printed form. The concept was to develop the Sunshine Live media kit as a multimedia experience in Macromedia Director and distribute it on CD-ROM.
At a time when the internet was still slow, this was the only way to present large volumes of audio and video content—though the price lists and databases could be updated via an internet connection. The design is exploratory and features a high level of interactivity and visual gimmicks to maintain user engagement.










