Home Entertainment

PARAMOUNT

CASE STUDY

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Case Study

Paramount Home Entertainment

Film studio, client from 2004 to 2014, Munich
Client website: www.paramount.de

Paramount Pictures is one of the largest and oldest film studios in Hollywood. Its subsidiary, Paramount Home Entertainment, distributes films for home use. The following brands are distributed by Paramount Home Entertainment: Paramount, DreamWorks, DreamWorks Animation, Paramount Vintage, Comedy Central, Nickelodeon, CBS, MTV Home Entertainment, and Showtime. Films from Tobis and ProKino were also distributed under license.

Since 2015, Paramount has not marketed its BDs/DVDs itself; they are distributed through a partnership with Universal.

Compilation of DVD covers that ct3 created for Paramount from 2004 to 2012.

Print Products

Creation, adaptation, and final artwork for print materials and packaging, including DVDs, Blu-rays, and Digital Copies: sleeves, slipcases, steelbooks, stickers, inserts, posters, and more. Additionally, we created advertisements and flyers for the German, Austrian, and Swiss markets.

Project coordination and schedule management with Paramount in Munich, Los Angeles (Head Office Worldwide), and London (Head Office Europe), as well as with suppliers and licensees in Europe. International, cross-time-zone communication in English. Target-audience-appropriate translation of print materials, DVD menus, and websites from English into German.

Online
Campaigns

Web banners in various
formats such as skyscrapers,
billboards, hockeysticks,
and takeovers in Adobe Flash

Internet advertising for Paramount Pictures

PowerPoint presentations for Paramount Pictures

Multimedia
Presentations

Primarily for sales purposes,
sales and marketing conferences, and internal communication.

Special
Collector's
Edition

– great films in great packaging

Special Edition for the film A Fistful of Dollars.

100 Years of Paramount - 20 Masterpieces of Film History

Steelbooks

a metal case featuring beautiful glossy effects

Multipacks

containing multiple DVDs or Blu-rays

e.g., DreamWorks box set with 10 films
or the thematically curated 3-movie collection

Refreshed

Classics and youngtimers
in new packaging
Example: reissues of
Sex and the City
2005, 2007, and 2009

Successful titles such as Sex and the City, The Godfather, Indiana Jones, Charmed, Jack Ryan, and others were presented with new packaging approximately every two years. All titles regularly received new cover art, or elaborate packaging was converted into simpler versions. TV series, in particular, were often reissued in more cost-effective Amaray cases.

Special Collector's Edition of Sex and the City

Special Collector's Edition of Sex and the City - Original

SATC_O-Ringe

Point of Sale

Standees, posters, or ceiling hangers

POP/POS materials were managed via a production system
and printed centrally in England.
Adaptation and approval were handled through this system.

Support for all Paramount films

all Paramount DVDs except Star Trek

Only a small selection of example products is listed here.
If you are interested, I would be happy to show you more, or simply visit
MediaMarkt or Saturn, as almost everything
that bears a Paramount logo with the packaging legal line / copyright up to 2012
has passed through my hands!